By Glover U — featuring insights from Jeff Glover Anyone who has sold real estate long enough knows the holiday season comes with the same set of objections every single year. As soon as we get near Thanksgiving, sellers start repeating the same lines. They think buyers disappear. They think nothing happens. They think waiting until January is the smart play. After years of appointments during this stretch, I can tell you this with confidence. The holidays are one of the best windows of the...

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Struggling with overpriced listings? This real-world script helps agents shift sellers from “I need to net” to “what’s the market say”—and positions you as the expert while still winning the listing.