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The Culture Code by Daniel Coyle
Dare to Lead by Brene Brown
Innovators Dilemma by Clayton Christensen
Start with Why by Simon Sinek
The Outliers by Malcom Gladwell
The E Myth by Michael Gerber
Profit First by Mike Michalowicz
Never Split the Difference by Chris Voss
Can't Hurt Me by David Goggins
Influence: The Psychology of Sales by Robert Cialdini
Grit by Angela Duckworth
How to Win Friends & Influence People by Dale Carnegie