
TAKE MORE LISTINGS.
SELL MORE HOMES.
During turbulent times, learn from someone who has been through it all. If you know anything about Jeff Glover, you know that his focus is and has always been listings. He attributes his own massive success as a real estate agent and leader to his listing-based business model.
So what's the secret? Join us in Traverse City and hear from not only Jeff himself, but an entire lineup of top producing, listing-focused agents sharing their own stories, strategies and secrets with you. Implement them into your business plan and watch your GCI skyrocket.

DOMINATE DIGITAL & TRADITIONAL MARKETING
The importance of digital marketing today, especially for real estate agents, cannot be overstated. If you're not ahead of your competition, you're behind them. Simple as that. Social media isn't just for fun anymore, it's a business tool that can't be ignored. At the Live Unreal Retreat we will hear from top producers who are at the top of their game because of the digital marketing and social media tactics they've implemented.
We'll also be covering the traditional marketing tactics that are still efficient and effective today.


JEFF GLOVER
Jeff Glover is the leader of the #1 real estate team in Michigan, Glover Agency, he's an international speaker, real estate coach, and founder of Glover U. He has personally sold an average of 100 homes per year for the last 10 years in a row and his team sells 1,000 homes per year, boasting the highest per agent production in the state. He created what is now known as the Glover U sales system for his own team and has made it available to all agents from any team or brokerage.
SPEAKERS & PANELISTS

Mark Z
Top Producer

Henry Quintero
Top Producer

Erin Ward
Top Producer

Johnathan Drisdelle
Top Producer

Sergio Orozco
Top Producer

Nikki Ansons
Top Producer

Ryan Prichard
Top Producer

Austin Sullivan
Top Producer

Dylan Knecht
Top Producer

Adam Kraft
Top Producer

Steven Franco
Top Producer

Ken Pozek
Top Producer

Dan Grieb
Top Producer

Paul Domenech
Coach
Glover U

Kathy Schweitzer
CEO & Coach
Glover U

Nick Bellmore
Coach
Glover U

Scott Tolar
Coach
Glover U

Taylor Kerrigan
Coach
Glover U

James Hern
Coach
Glover U

Amanda Purnell
Coach
Glover U

James Houghtaling
Coach
Glover U

Michael LaFido
Coach
Glover U

Amanda Doll
Coach
Glover U
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Greg Erlanger
Coach
Glover U

Kate Simon
Coach
Glover U

Geno D'Angelo
Coach
Glover U

Jacqui Bowman
Coach
Glover U

Lee Rosa
Coach
Glover U

Andy Nelson
Coach
Glover U

Jolynne Mercieca
Coach
Glover U

Laura Gillott
Coach
Glover U

Shawna Joyce
Coach
Glover U
AGENDA
- 01
- 02
- 03
- 04
- 05
BREAKOUTS
MONDAY
_
10 Ways To Increase Per Person Productivity In Your Company
Systems Audit: What’s Working, What’s Missing A Guided Activity To Uncover The Systems That Matter Most And Where Most Agents Lose Momentum
Your 2nd Half Content Plan: Posts, Stories, Reels, And The AI Advantage
Build Your Modern Seller Value Proposition & Lead Magnet For Your Social Media Listing Lead Generation
Work Smarter, Not Harder: Raise Your Average Sales Price, Raise Your Income
Top 5 Lead Generation Scripts Used By Jeff & His Team Today To Generate 50+ Listings Monthly
Add A New Lead Source To Your Business:
How To Own Agent To Agent Referrals In Your Market
TUESDAY
_
Build Your Company Value Proposition & Lead Magnet For Your Social Media Recruiting Lead Generation
The Executive Assistant vs. Assistant Executive: How To Move From E.A. To A.E.
Create Video Ads For Your Lead Magnets & Learn How To Distribute On Facebook & Instagram
Twilight Opens: How To Attract More Potential Clients & Convert Them Before They Leave
5 Steps Prior To Every Listing Appointment To Increase Conversion
Become A Script Master: The Art Of Practice & Roleplay To Achieve Mastery
Special Leadership Session: How To Help Your Agents Execute On Their Glover U 2nd Half Plan
WEDNESDAY
_
Becoming The Authority In Your Market As The Company To Work For
How To Execute On Your Hybrid Farming System To Own The Neighborhood
How To Get AI To Mention You As The Agent The Consumer Should Choose With Action Steps
Build Your Modern Buyer Value Proposition & Presentation Material
Build Your Seller Pre-Appointment Package
Build Your Luxury Value Proposition & Presentation Material
Special Operation Session: The Operations & Execution Behind The Glover U 2nd Half Plan
WHAT'S IT REALLY LIKE?


Glover U Event Results & Testimonials

Glover U Event Results & Testimonials

Glover U Event Results & Testimonials
THE VENUE: GRAND TRAVERSE RESORT
The Live Unreal Retreat will be held at the Grand Traverse Resort in Traverse City, MI - the ULTIMATE Michigan resort experience. Join us and experience a true Traverse City summer on lake Michigan, featuring some of the best wineries in America, golf, sunset cruises, beach bonfires and more.
Call (231) 534-6000 to book your discounted room or click here!


TRAVEL
Drive, Fly, or boat (literally boat) to the gorgeous resort town of Traverse City! Less than a 6 hour drive from the following cities:
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Detroit, MI
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Indianapolis, IN
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Cleveland, OH
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Milwaukee, WI
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Grand Rapids, MI
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Columbus, OH
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Fort Wayne, IN
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Green Bay, WI
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Windsor, ON
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London, ON
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Toronto, ON
In addition to the less than six hour drive from the above major cities, you can fly into Traverse City Cherry Capital Airport (TVC) from nearly every city in North America via Delta, American, United & Allegiant Airlines and most are still offering flexible scheduling should your plans change!
If you are up for an adventure and are coming from anywhere near Wisconsin, you can take the SS Badger Car Ferry across Lake Michigan and get some work done while you kick back and enjoy the voyage.
GET YOUR TICKET
AMBASSADOR PARTNER


ABOUT THE LIVE UNREAL RETREAT
At the Live Unreal Retreat you will spend three full days immersing yourself in everything you need to know and do to control the listing taken inventory in your market, all the while closing more buyer sales. What started as Jeff's event exclusively for his team, has been opened to the public. Jeff believes in living an UNREAL and an ABUNDANT life and wants everyone he comes in contact with to do the same.
During this action-packed, business building event, Jeff is going to show you EXACTLY what he and his team are doing to average over 60 listings taken per month, even during this listing scarce economy! Jeff and his expert panelists and speakers will be walking you through all phases of what it takes to take market share by generating more seller leads. We will be covering, from start to finish, the lead generation, lead conversion, technology, listing presentations, marketing, offer consultations, inside sales associate and database models used by Jeff's team and some of the best agents from around the U.S. and Canada!
Speaking of the best agents...during our three days together we will hear from 20+ top agents/speakers through panels, breakout sessions, masterminds and one-on-one interviews from the stage! You will also get an up close and personal chance to have coffee with Jeff and our Top Coaches from around North America!

