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AUGUST 15-18



If you know anything about Jeff Glover, you know that his focus is and has always been listings. He attributes his own massive success as a real estate agent and team leader to his listing-based business model.


So what's the secret? Join us in Traverse City and hear from not only Jeff himself, but an entire lineup of top producing, listing-focused agents sharing their own stories, strategies and secrets with you. Implement them into your business plan and watch your GCI skyrocket.

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The importance of digital marketing today, especially for real estate agents, cannot be overstated. If you're not ahead of your competition, you're behind them. Simple as that. Social media isn't just fun anymore, it's a business tool that can't be ignored. At the 2022 Live Unreal Retreat we will hear from top producers who are at the top of their game because of the digital marketing and social media tactics they've implemented.

We'll also be covering the traditional marketing tactics that are still efficient and effective today. 




The world’s most inspirational customer experience, customer service, and marketing keynote speaker. New York Times best-selling author of six books. A 7th-generation entrepreneur. The founder of five, multi-million dollar companies. Certified tequila sommelier. Lover of all things plaid.

Jay Baer, CSP, CPAE has spent 29 years in digital marketing and customer experience, consulting for more than 700 companies during that period, including 36 of the FORTUNE 500. He’s the founder of Convince & Convert, a consultancy that provides content marketing, social media, and customer experience advice and counsel to some of the world’s most important brands.

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Brittany Hodak is an award-winning entrepreneur, author, and customer experience speaker who has delivered keynotes across the globe to organizations including American Express and the United Nations. She has written hundreds of articles for Forbes, Adweek, Success, and other top publications; she has appeared on programs on NBC, CBS, ABC, and CNN; and she has worked with some of the world’s biggest brands and entertainers, including Walmart, Disney, Katy Perry, and Dolly Parton. Entrepreneur magazine calls her “the expert at creating loyal fans for your brand.” Brittany’s debut book, Creating Superfans, will be in stores in January 2023.


Justin Ford is an author, speaker, coach, and a top producing real estate agent ranking in the top 1% in the USA!

Justin didn't start at the top or with an unfair advantage, matter of fact it is the exact opposite. Justin comes from a broken home, he dropped out of high school, is a convicted felon, a former drug addict & alcoholic, and his life got so low that he drank water out of a toilet while in jail due to dehydration. If anyone shouldn't be successful, it's Justin! As Justin says it best, it doesn't matter how you start, what matters is how you finish! Justin's struggles and his past didn't stop him from creating success and whatever you are going through in life shouldn't stop you.

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Matthew Sutter has helped his real estate agent clients sell over $1.5 Billion in real estate. He has started, led or served in executive capacities for real estate ventures in Austin, TX, Washington DC, Dallas, TX, Fairfax, VA, Cleveland, OH and Michigan. Two of those ventures each earned accolades as four-time recipients of Inc Magazine 500/5000, given to the fastest growing companies in America. He has trained over 100,000 agents across the country, and also coaches and consults with a number of extremely high-producing real estate teams, specializing in the areas of leadership development, team building, technology integration, financial management and scaling growth.


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Dan Hozhabri

Top Producer

Baltimore, MD

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Eric Delgado

Top Producer

Encino, CA

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Bri Frazier

Top Producer

Indianapolis, IN

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Jona Flores

Top Producer

Minneapolis, MN

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Ryan O'Neill

Top Producer

Bloomington, MN


Andrew Pepper

Top Producer

Sarasota, FL

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Sue Warren

Top Producer

Akron, OH

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Tony Carter

Top Producer

Clearwater, FL

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Jeff Neilsen

Top Producer

Springfield, MA

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Jennifer Skulley

Top Producer

Fenton, MI

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Brian Danney

Top Producer

San Diego, CA

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Daniel Dixon

Top Producer

Denver, CO

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Thomas Elrod

Top Producer

Charlotte, NC

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Greg Erlanger


Glover U

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Jolynne Mercieca


Glover U

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Nick Bellmore


Glover U

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Kate Simon


Glover U


Matt Marsoupian


Glover U

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Sarita Dua


Glover U

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Geno D'Angelo


Glover U

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Taylor Kerrigan


Glover U


William Huffman


Glover U




Monday, Tuesday and Wednesday of the Retreat included a number of hyper-focused breakout sessions. Each session is a deep dive into a specific real estate business growth strategy or tactic. You choose which sessions you want to attend!


The 2022 Live Unreal Retreat will be held at the Grand Traverse Resort in Traverse City, MI - the ULTIMATE Michigan resort experience. Join us and experience a true Traverse City summer on lake Michigan, featuring some of the best wineries in America, golf, sunset cruises, beach bonfires and more.

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Stay on the water at the DELAMAR Traverse City! DELAMAR Traverse City features guest rooms with floor to ceiling windows overlooking beautiful views of Grand Traverse Bay, a waterfront, fine dining Restaurant, private meeting & banquet facilities as well as boat charters & cruise excursions.

Includes free 15-minute shuttle to and from the venue!

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Drive, Fly, or boat (literally boat) to the gorgeous resort town of Traverse City! Less than a 6 hour drive from the following cities:

  • Detroit, MI

  • Indianapolis, IN

  • Cleveland, OH

  • Milwaukee, WI

  • Grand Rapids, MI

  • Columbus, OH

  • Fort Wayne, IN

  • Green Bay, WI

  • Windsor, ON 

  • London, ON

  • Toronto, ON


In addition to the less than six hour drive from the above major cities, you can fly into Traverse City Cherry Capital Airport (TVC) from nearly every city in North America via Delta, American, United & Allegiant Airlines and most are still offering flexible scheduling should your plans change!
If you are up for an adventure and are coming from anywhere near Wisconsin, you can take the SS Badger Car Ferry across Lake Michigan and get some work done while you kick back and enjoy the voyage.



The perfect Northern Michigan getaway with a 56,000-square-foot casino floor, sports betting, contemporary accommodations, and endless dining options. Explore Traverse City by day, and then play the night away at Northern Michigan’s most popular casino. 

Discounted room rate, plus free 5-minute shuttle to and from the venue!