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AUGUST 15-18



If you know anything about Jeff Glover, you know that his focus is and has always been listings. He attributes his own massive success as a real estate agent and team leader to his listing-based business model.


So what's the secret? Join us in Traverse City and hear from not only Jeff himself, but an entire lineup of top producing, listing-focused agents sharing their own stories, strategies and secrets with you. Implement them into your business plan and watch your GCI skyrocket.

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The importance of digital marketing today, especially for real estate agents, cannot be overstated. If you're not ahead of your competition, you're behind them. Simple as that. Social media isn't just fun anymore, it's a business tool that can't be ignored. At the 2022 Live Unreal Retreat we will hear from top producers who are at the top of their game because of the digital marketing and social media tactics they've implemented.

We'll also be covering the traditional marketing tactics that are still efficient and effective today. 





The 2022 Live Unreal Retreat will be held at the Grand Traverse Resort in Traverse City, MI - the ULTIMATE Michigan resort experience. Join us and experience a true Traverse City summer on lake Michigan, featuring some of the best wineries in America, golf, sunset cruises, beach bonfires and more.

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Drive, Fly, or boat (literally boat) to the gorgeous resort town of Traverse City! Less than a 6 hour drive from the following cities:

  • Detroit, MI

  • Indianapolis, IN

  • Cleveland, OH

  • Milwaukee, WI

  • Grand Rapids, MI

  • Columbus, OH

  • Fort Wayne, IN

  • Green Bay, WI

  • Windsor, ON 

  • London, ON

  • Toronto, ON


In addition to the less than six hour drive from the above major cities, you can fly into Traverse City Cherry Capital Airport (TVC) from nearly every city in North America via Delta, American, United & Allegiant Airlines and most are still offering flexible scheduling should your plans change!
If you are up for an adventure and are coming from anywhere near Wisconsin, you can take the SS Badger Car Ferry across Lake Michigan and get some work done while you kick back and enjoy the voyage.

Image by Julius Jansson
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Stay on the water at the DELAMAR Traverse City! DELAMAR Traverse City features guest rooms with floor to ceiling windows overlooking beautiful views of Grand Traverse Bay, a waterfront, fine dining Restaurant, private meeting & banquet facilities as well as boat charters & cruise excursions.

Sunset Kayak


At the 2022 Live Unreal Retreat you will spend three full days immersing yourself in everything you need to know and do to control the listing taken inventory in your market, all the while closing more buyer sales. What started as Jeff's event exclusively for his team, has been opened to the public. Jeff believes in living an UNREAL and an ABUNDANT life and wants everyone he comes in contact with to do the same.

During this action-packed, business building event, Jeff is going to show you EXACTLY what he and his team are doing to average over 60 listings taken per month, even during this listing scarce economy! Jeff and his expert panelists and speakers will be walking you through all phases of what it takes to take market share by generating more seller leads. We will be covering, from start to finish, the lead generation, lead conversion, technology, listing presentations, marketing, offer consultations, inside sales associate and database models used by Jeff's team and some of the best agents from around the U.S. and Canada!

Speaking of the best agents...during our three days together we will hear from 20+ Top Agents/Speakers through panels, breakout sessions, masterminds and one-on-one interviews from the stage! You will also get an up close and personal chance to have coffee with Jeff and our Top Coaches from around North America! 



As with all of our events, we will be practicing safety measures to keep everyone safe and healthy, including the following:


  • Socially distanced seating

  • Ballroom at less than 50% capacity

  • Frequent hand sanitizing stations

  • Masks on-hand for those wishing to mask up

  • Social/networking functions held outside (weather permitting)

  • Socially distanced break areas & check-in process

  • Color coded badges identifying closeness comfort level


As with any event today, we recommend staying home if you are not feeling well before departing for the 2022 Live Unreal Retreat in Traverse City, MI.