The 2025 Live Unreal Retreat is June 17-20. Get your ticket now.
TAKE MORE LISTINGS.
SELL MORE HOMES.
During turbulent times, learn from someone who has been through it all. If you know anything about Jeff Glover, you know that his focus is and has always been listings. He attributes his own massive success as a real estate agent and leader to his listing-based business model.
So what's the secret? Join us in Traverse City and hear from not only Jeff himself, but an entire lineup of top producing, listing-focused agents sharing their own stories, strategies and secrets with you. Implement them into your business plan and watch your GCI skyrocket.
DOMINATE DIGITAL & TRADITIONAL MARKETING
The importance of digital marketing today, especially for real estate agents, cannot be overstated. If you're not ahead of your competition, you're behind them. Simple as that. Social media isn't just for fun anymore, it's a business tool that can't be ignored. At the Live Unreal Retreat we will hear from top producers who are at the top of their game because of the digital marketing and social media tactics they've implemented.
We'll also be covering the traditional marketing tactics that are still efficient and effective today.
MOLLY FLETCHER
Hailed as the “female Jerry Maguire,” Molly Fletcher spent nearly two decades as a top sports agent, representing 300+ of the biggest names in sports.
Now, she brings that same champion mindset to leaders like you. A bestselling author, top keynote speaker, and host of the popular Game Changers podcast, Molly has inspired millions through her TED Talk and beyond.
JEFF GLOVER
Jeff Glover is the leader of the #1 real estate team in Michigan, Glover Agency, he's an international speaker, real estate coach, and founder of Glover U. He has personally sold an average of 100 homes per year for the last 10 years in a row and his team sells 1,000 homes per year, boasting the highest per agent production in the state. He created what is now known as the Glover U sales system for his own team and has made it available to all agents from any team or brokerage.
SPEAKERS & PANELISTS
Davonte Moore
Top Producer
Detroit, MI
Kelsey Wozniak
Top Producer
Northeast Ohio
Eric Levanduski
Top Producer
Traverse City, MI
Paul Domenech
Top Producer
Destin, FL
Johnathan Drisdelle
Top Producer
Frederickton, NB
Kate Carlton
Top Producer
Raleigh, NC
Nikki Ansons
Top Producer
Winter Park, FL
Luke O'Neill
Top Producer
Akron, OH
Kate Simon
Coach
Glover U
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Matt Marsoupian
Coach
Glover U
Jacqui Bowman
Coach
Glover U
Lee Rosa
Coach
Glover U
Lacey Porter
Top Producer
Frederickton, NB
Ryan Kruithoff
Top Producer
Holland, MI
Nate Paulus
Top Producer
Niles, MI
Nick Bellmore
Coach
Glover U
Mimi Hsu
Top Producer
Charlotte, NC
Ralph Pearson
Top Producer
Murfreesboro, TN
Erin Ward
Top Producer
Norfolk, VA
Ryan Maceri
Top Producer
Detroit, MI
Scott Tolar
Coach
Glover U
Taylor Kerrigan
Coach
Glover U
James Hern
Coach
Glover U
Amanda Purnell
Coach
Glover U
James Houghtaling
Coach
Glover U
Dylan Duckworth
Coach
Glover U
Amanda Doll
Coach
Glover U
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Greg Erlanger
Coach
Glover U
Andy Nelson
Coach
Glover U
Justin Ford
Coach
Glover U
Kathy Schweitzer
Coach
Glover U
Alanna Pfeffer
Coach
Glover U
Larry Frawley
Coach
Glover U
Jolynne Mercieca
Coach
Glover U
Laura Gillott
Coach
Glover U
AGENDA
BREAKOUTS
Tuesday, Wednesday and Thursday of the Retreat includes a number of hyper-focused breakout sessions. Each session is a deep dive into a specific real estate business growth strategy or tactic. You choose which sessions you want to attend!
TUESDAY
Content That Converts: Social Media Video Strategies That get you paid
Coach: Greg Erlanger
Own The Phones: The 10 Non-Negotiables
Coach: Justin Ford
From Offer to Close: The Blueprint That Builds Trust and Sticks the Deal
Coach: Amanda Purnell
Recruit More Agents: The 5 Step Recruiting Presentation
Coach: Matt Marsoupian
Instagram Collaborations: Proven Techniques to Add Value and Generate More Leads
Coach: Alanna Pfeffer
Adapt to Win: How Top Agents Sell to Every DISC Personality Style
Coach: Jacqui Bowman
WEDNESDAY
Win more Listings: The Glover U 13 Step Listing Presentation
Coach: Amanda Doll
Positioned to Win: The Power of the Pre-Appointment Listing Package
Coach: Matt Marsoupian
Farm Smarter, Not Harder: The Modern Approach to Local Market Domination
Coach: Andy Nelson
Bulletproof the Buy: The Buyer Consultation That Keeps the Deal Together
Coach: Jolynne Mercieca
The Agent Value Proposition: What Agents REALLY Care About When Joining a Team or Brokerage Today
Coach: Scott Tolar
No More Falling Out: Keep Deals Together with Better Negotiation
Coach: Lee Rosa
Bringing Agents and Brokers Together: A Fireside Chat with Rocket Pro
Sponsored by: Rocket Mortgage
THURSDAY
Hook, Reel, Convert: Stop the Scroll & Generate Leads
Coach: Andy Nelson
Social Media Engagement: Why Yours is Low and What to Do About It
Coach: Alanna Pfeffer
Market Invasion: 10 Ways to Get Known, Get Leads, and Get Listings in a New Market
Coach: Scott Tolar
Ramp Up Results: Build an Onboarding Program to Launch Agents into Production—Fast
Coach: Amanda Doll
No More Maybes: Overcoming Seller Objections to Lock In the Listing
Coach: Nick Bellmore
The Hidden Goldmine: 5 Seller Lead Sources You’re Overlooking
Coach: Justin Ford
How To Fill Your CRM
Sponsored by: RedX
THE VENUE: GRAND TRAVERSE RESORT
The Live Unreal Retreat will be held at the Grand Traverse Resort in Traverse City, MI - the ULTIMATE Michigan resort experience. Join us and experience a true Traverse City summer on lake Michigan, featuring some of the best wineries in America, golf, sunset cruises, beach bonfires and more.
Call (231) 534-6000 to book your discounted room or click here!
STAY AT THE CASINO: TURTLE CREEK
Dedicated shuttle runs directly to the event every 30 minutes! Enjoy Traverse City by day, and then play the night away at Northern Michigan’s most popular casino. Turtle Creek Casino & Hotel is just minutes away from Traverse City and offers the perfect Northern Michigan getaway - whether you’re planning your first trip to the Traverse City area or looking for a fun and relaxing staycation! Enjoy the luxury hotel, a 56,000-square-foot Vegas-style casino floor, and ample dining options from a high-end steakhouse to a casual deli.
TRAVEL
Drive, Fly, or boat (literally boat) to the gorgeous resort town of Traverse City! Less than a 6 hour drive from the following cities:
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Detroit, MI
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Indianapolis, IN
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Cleveland, OH
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Milwaukee, WI
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Grand Rapids, MI
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Columbus, OH
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Fort Wayne, IN
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Green Bay, WI
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Windsor, ON
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London, ON
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Toronto, ON
In addition to the less than six hour drive from the above major cities, you can fly into Traverse City Cherry Capital Airport (TVC) from nearly every city in North America via Delta, American, United & Allegiant Airlines and most are still offering flexible scheduling should your plans change!
If you are up for an adventure and are coming from anywhere near Wisconsin, you can take the SS Badger Car Ferry across Lake Michigan and get some work done while you kick back and enjoy the voyage.
GET YOUR TICKET
AMBASSADOR PARTNER
ABOUT THE LIVE UNREAL RETREAT
At the Live Unreal Retreat you will spend three full days immersing yourself in everything you need to know and do to control the listing taken inventory in your market, all the while closing more buyer sales. What started as Jeff's event exclusively for his team, has been opened to the public. Jeff believes in living an UNREAL and an ABUNDANT life and wants everyone he comes in contact with to do the same.
During this action-packed, business building event, Jeff is going to show you EXACTLY what he and his team are doing to average over 60 listings taken per month, even during this listing scarce economy! Jeff and his expert panelists and speakers will be walking you through all phases of what it takes to take market share by generating more seller leads. We will be covering, from start to finish, the lead generation, lead conversion, technology, listing presentations, marketing, offer consultations, inside sales associate and database models used by Jeff's team and some of the best agents from around the U.S. and Canada!
Speaking of the best agents...during our three days together we will hear from 20+ top agents/speakers through panels, breakout sessions, masterminds and one-on-one interviews from the stage! You will also get an up close and personal chance to have coffee with Jeff and our Top Coaches from around North America!