TEAM & BROKERAGE BUILDING

In this kickoff session, we’ll map out the full journey of building a thriving real estate organization and becoming an influential leader in your market. You’ll gain insight into what to expect at each stage, the mindset shifts required, and the key decisions that lay the groundwork for sustainable growth. This session sets the tone for your leadership path ahead.

Before you build a team or brokerage, you need a plan that supports growth and scalability. In this session, we’ll walk through the essential components of a real estate business plan, from setting financial targets to outlining roles, expenses, and lead generation strategies. You'll leave with a blueprint that ensures your business isn’t just busy, but built for long-term success.

In this session, we’ll help you define a clear mission and vision that align with your long-term goals and values. A strong mission and vision aren’t just statements, they’re the foundation for culture, recruitment, retention, and growth. You’ll walk away with a meaningful and motivating framework that guides decision-making and attracts the right people to your team or brokerage.

Culture doesn’t happen by accident, it’s built intentionally through clearly defined core values. In this session, you’ll learn how to identify and implement core values that reflect who you are, what you stand for, and how your team operates. These values will serve as the backbone of your culture, guiding behavior, driving accountability, and creating a strong sense of identity within your organization.

With your mission, vision, and core values in place, it’s time to bring it all together into a powerful Unique Value Proposition. In this session, you’ll learn how to clearly articulate what sets your team or brokerage apart in a crowded market. Your UVP becomes your key recruiting and retention tool—one that resonates with the right agents and reinforces your culture and identity at every touchpoint.

Now that you’ve crafted a compelling Unique Value Proposition, it’s time to share it with the world. This session focuses on how to effectively promote your UVP across multiple channels: online, in-person, and through your existing network. Learn practical strategies to communicate your message consistently and confidently, attract like-minded agents, and position your team or brokerage as the clear choice in your market.

Great organizations don’t grow by chance, they grow by design. In this session, we’ll walk through the three essential components of strategic planning: setting clear goals, applying the Live Unreal Formula to align personal and professional vision, and building a focused business plan to guide daily actions. You'll leave with a roadmap that connects where you are today to where you want your team or brokerage to go tomorrow.

As a leader, your success is directly tied to the success of those you lead. In this session, you’ll build a Leadership Business Plan that outlines how you'll drive growth, support your agents, and lead by example. This plan focuses on your personal production, recruiting efforts, training calendar, and accountability structure, ensuring you're leading with clarity, consistency, and impact.

The right model attracts the right talent. In this session, we’ll break down various team and brokerage compensation structures, helping you understand what works best for your goals, market, and leadership style. From splits and bonuses to role-based models and profit share, you'll gain clarity on how to design a sustainable, scalable model that motivates performance and drives long-term growth.

Successful recruiting starts with targeting the right agents. In this session, you’ll learn how to identify who’s a fit for your culture and growth goals by analyzing production metrics, behavior patterns, and market presence. We’ll also show you where to consistently find high-potential agents (both on and off the radar) so you can build a pipeline of talent that aligns with your vision.

In today’s competitive market, it’s critical to know where to focus your recruiting energy. This session dives into the top 25 proven sources for attracting productive agents right now. You'll discover both traditional and creative approaches that are working across the country, giving you fresh ideas and actionable strategies to grow your team or brokerage with the right people.

Recruiting isn’t just about finding great agents, it’s about having a repeatable system for bringing them on board. In this session, you’ll learn Jeff Glover's PLACS Model, a step-by-step recruiting process designed to help you prospect, lead, attract, convert, and secure top talent. This method will give structure to your efforts and help you increase your recruiting success rate.

Recruiting doesn’t end with the first meeting. This session focuses on the best practices for staying top of mind, handling objections, and moving agents from interest to commitment through effective follow-up. Learn what separates successful recruiters from the rest and walk away with a clear follow-up system that keeps your pipeline active and engaged.

How you bring agents into your organization sets the tone for their success. In this session, you’ll learn how to build a dynamic training and onboarding program that gets agents into production quickly, integrates them into your culture, and reinforces your unique value. A strong start leads to long-term retention, and this session gives you the tools to deliver exactly that.

To grow your business, you must grow your people. This session will show you how to implement a coaching and accountability structure that drives consistent production and development. Learn how to lead effective one-on-ones, track progress, and create a performance-driven environment that supports both new and seasoned agents in hitting their goals.

Retaining top talent requires more than just opportunity, it requires adaptable leadership. In the final session, you’ll learn how to identify your leadership style, flex your approach based on agent personality and needs, and create a culture where top producers feel seen, supported, and empowered. When you lead with versatility, you lead a team that stays and thrives.