Continuing with the P.L.A.C.S. method... Let's move to the next step in the 5 touches prior to the appointment...the video message to the seller.
Now, this can be emailed OR sent in a text but not both - I would not over do it because you already have the appointment and being proactive is one thing and being pesky is another.
You should record this with your phone on selfie mode and be sure to personalize it to their name and/or address.
Here's the script:
"Hi ___________, Jeff Glover here... I am looking forward to meeting you on __________ at ________ and before I come out I wanted to share that there are three things that are going to take place during our appointment..
#1 I am going to walk your home and give you some low to no cost suggestions on things you can do to get top dollar.
#2 Speaking of top dollar, I am going to walk you through a complete market analysis so you know exactly what to expect for your homes value and how long it should take to get it.
And #3, if everything makes sense to you, I will have the paperwork there ready to go to work for you assuming you are ready to get started.
If you have any questions before I arrive, give me a call at ___________ otherwise I look forward to seeing you on ____________!"
Let's get this out on your very next (and every one after) appointment so we can improve your set to met and met to signed ratios!
Until then, make it an unreal Thursday!
P.s. We bought more rooms at the JW Marriott Turnberry Miami at the $329 rate (normally $750/night) so go get your room NOW before they are all sold out again - gloveru.com/leadup.
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