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The 2026 Live Unreal Summit is January 12-15. Get your ticket now.


Most buyers don’t care what the seller needs to net—and here’s how I explain that
Struggling with overpriced listings? This real-world script helps agents shift sellers from “I need to net” to “what’s the market say”—and positions you as the expert while still winning the listing.

Jeff Glover
Apr 161 min read


Why Being “Ahead” of Your Real Estate Goals Might Actually Be Holding You Back
Understanding the 15/25/30/30 rule can reshape how real estate agents track progress and adjust goals throughout the year. Learn how to evaluate your quarterly numbers, stay on pace, and keep your momentum strong in Q2.

Jeff Glover
Apr 142 min read


Here’s the Rest of My 2025 Real Estate Predictions
Part two of Jeff Glover’s 2025 real estate predictions covers brand positioning, agent visibility, and upcoming industry shifts. Learn what top agents are doing now to stay ahead and thrive in the changing market.

Jeff Glover
Apr 112 min read


Here’s What I Think Is Coming for Real Estate in 2025 (And What Agents Should Do Now)
Explore Jeff’s 2025 real estate predictions—market shifts, inventory trends, buyer behavior, and what top agents can do now to stay ahead. Don’t wait to adapt your business strategy.

Jeff Glover
Apr 102 min read


19 Qualities of a Live Unreal leader (Continued)
Wrap up the final traits of a Live Unreal Leader with #17–19 and a powerful self-reflection activity. Learn how top leaders set boundaries, support each other, and lead by example in business and life.

Jeff Glover
Apr 92 min read


What makes a Live Unreal Leader One to Follow in 2025
Discover traits #11–15 of what makes a Live Unreal Leader one to follow in 2025—from emotional intelligence and authenticity to leading by example on social media. Learn how top leaders inspire, uplift, and live unreal.

Jeff Glover
Apr 82 min read


5 leadership traits we live by to level up your real estate business
Being a leader isn’t about perfection—it’s about constantly improving. These next five traits are things I work on every day, from showing up professionally to holding myself accountable for my team’s success. It’s about loving your people, owning your mornings, and always finding ways to get better. Take a look at these and see which ones you could work on to become the leader you want to be.

Jeff Glover
Apr 72 min read


What Makes a Live Unreal Leader One to Follow in 2025?
Being a leader isn’t about perfection—it’s about constantly improving. These next five traits are things I work on every day, from showing up professionally to holding myself accountable for my team’s success. It’s about loving your people, owning your mornings, and always finding ways to get better. Take a look at these and see which ones you could work on to become the leader you want to be.

Jeff Glover
Apr 33 min read


Maximizing expired listing opportunities on the first of the month
The first of the month is the hottest day for expired listings—don't miss the chance to capitalize. Whether you're door-knocking, making calls, or setting appointments, now is the time to act. Even if you're busy, there's still opportunity waiting. Use this proven approach to turn expireds into new business and keep your pipeline full.

Jeff Glover
Apr 11 min read


Showing weekend availability and capturing content for the week ahead
Weekends are prime time to show clients you're active and available. Use Saturday to highlight your work in the field—whether it's showings, listings, or open house prep—to stay top-of-mind. On Sunday, shift to content collection. Capture behind-the-scenes footage to fuel your posts during the week and keep engagement strong without having to post in the moment.

Jeff Glover
Mar 311 min read


Reminding your followers you sell real estate heading into the weekend
As a weekend approaches, it’s crucial to remind your audience that you’re active in the market. Use Fridays to post real estate-specific content—closings, listings, or open houses—to show you're consistently selling and helping clients. This keeps you top-of-mind for buyers and sellers ready to make a move.

Jeff Glover
Mar 281 min read


Balancing travel and content creation for real estate agents
In the fast-paced world of real estate, staying engaged with your audience while on the go is crucial. Learn how to balance business travel, personal moments, and social media strategy to keep your content fresh and your leads flowing. Consistency is key, even when you're jet-setting.

Jeff Glover
Mar 271 min read


This is how you showcase real estate expertise without boring your audience
Learn how to share real estate market insights in a way that grabs attention, builds trust, and attracts more buyers and sellers.

Jeff Glover
Mar 262 min read


How community posts can grow your brand and business
Showcasing your local knowledge through community posts builds trust, boosts engagement, and grows your brand—when you do it the right way.

Jeff Glover
Mar 251 min read


Daily social media strategy to attract more listings
Want to attract more sellers and grow your listing business? Learn a proven daily social media strategy that boosts engagement, builds trust

Jeff Glover
Mar 241 min read


Mastering pre-appointment marketing to attract more listings
Sellers are checking you out online before they call you back—here’s how to use social media the right way to build trust, stand out, and wi

Jeff Glover
Mar 202 min read


How to guide buyers to a winning offer
Buyers getting frustrated and losing confidence? Here's how to reset expectations, tweak their search, and help them land a home without end

Jeff Glover
Mar 192 min read


Use this script if you have any buyers who still want to wait for "more inventory".
Use this script if you have any buyers who still want to wait for "more inventory"."

Jeff Glover
Mar 181 min read


Are you halfway to your goals this month?
Halfway through the month—are you on track? If not, adjust your plan now and focus on the activities that will get you back on course.

Jeff Glover
Mar 171 min read


Midway Mayday: Adjust or Stay the Course?
Halfway through the month—are you on track? If not, adjust your plan now and focus on the activities that will get you back on course.

Jeff Glover
Mar 151 min read
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