Should You List During the Holidays? The Seller Objections Agents Must Be Ready to Handle Right Now
- Jeff Glover
- Nov 19, 2025
- 3 min read
Updated: Nov 20, 2025
By Glover U — featuring insights from Jeff Glover
Anyone who has sold real estate long enough knows the holiday season comes with the same set of objections every single year. As soon as we get near Thanksgiving, sellers start repeating the same lines. They think buyers disappear. They think nothing happens. They think waiting until January is the smart play.
After years of appointments during this stretch, I can tell you this with confidence. The holidays are one of the best windows of the year for the right sellers. Inventory drops. Serious buyers come out. Loans move faster. And sellers who list now often walk into January in a stronger position than the people who waited.
Agents who understand this keep their pipelines moving. Agents who don’t usually fall behind.
Why Sellers Feel the Way They Do
Holiday objections are almost never about the market itself. They are usually about lifestyle. Sellers imagine their house torn apart by showings. They picture holiday gatherings disrupted. They picture a long, quiet stretch with no activity.
I have heard every version of it. Once you slow the conversation down and show them a clearer picture of what actually happens this time of year, they see the advantages they were not thinking about.
A Line That Works Everywhere
Here is one of the simplest ways I have found to reset the conversation.
“You are not the only one thinking about waiting. You are actually the seventh seller who mentioned that to me this week. That is exactly why waiting can backfire. When a group of people lists at the same time, supply jumps and prices soften. Would you rather sell with low competition or compete with everyone else in January?”
Why Top Producers Love the Holiday Window
Here is something newer agents often miss. Holiday objections repeat every year, but buyer motivation stays steady. Relocations happen. Transfers hit. People use their time off to move. On top of that, the homes that are listed stand out because there are fewer of them.
If you have a practiced approach to these conversations, you will win listings while other agents are taking their foot off the gas.
Use the Holiday Objection Handlers Guide
We put together a guide that includes the exact scripts and approaches that work on real appointments. It is not theory. It is not academic. These are the lines, questions and pivots that have helped agents handle the toughest holiday objections year after year.
Inside the guide you will find scripts, timing tips, occupancy strategies, ways to manage showings, and five proven conversation paths for every version of “We want to wait.”
This season is not slow unless you treat it that way. The agents who stay active now walk into the new year with momentum.
Download the free Holiday Objection Handlers Guide and go into every appointment with clear, confident answers sellers respect.
About Glover U
Glover U is the real estate industry’s leading coaching and training platform for agents who want to perform at the highest level. Founded by top-producing agent Jeff Glover, Glover U provides proven scripts, systems, and business strategies that help agents grow listings, increase conversions, and dominate their markets. Thousands of agents across North America rely on Glover U for practical, no-fluff coaching that delivers real results.
About Jeff Glover
Jeff Glover is the #1-selling real estate coach in North America and the founder of Glover U. With more than 100,000 sales conversations and over 1,000 homes personally sold, Jeff continues to list and sell homes every day—bringing real market experience directly into his coaching. His straightforward, high-accountability approach has made him one of the most respected trainers in the industry for agents who want to sharpen their skills and grow their business.
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Good article—it clearly explains how real estate agents need to anticipate seller objections during seasonal market shifts, especially around holidays when motivation, pricing, and timing concerns often influence decisions more than actual market activity.
One important takeaway is that sellers often overestimate the downside of listing during holiday periods, while real demand can still remain stable depending on the local market. This makes it essential for agents to respond with data, context, and clear comparisons rather than assumptions.
The discussion also highlights how timing in real estate is less about strict “good or bad” seasons and more about strategy, presentation, and pricing accuracy.
A similar principle applies in other online industries as well, where decision-making depends on timing, perception, and…
Jeff makes a great point about the advantages of listing during the holidays. Less inventory and motivated buyers can definitely create a sweet spot for sellers. It's all about reframing the narrative and helping sellers see the potential upside instead of focusing on perceived drawbacks. Speaking of unique angles, have you ever considered using a tool like small text generator for creating eye-catching marketing materials? It might help your listings stand out even more during this competitive time.
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