Balancing travel and content creation for real estate agents

Writing this on the way to our annual Top Producer trip. Yes, I just got off a red eye from the California Desert Assoc of Realtors keynote yesterday and we will be boarding another flight shortly, where we'll be taking our Top 5 Producers from last year on a private flight to Miami, staying at a world class resort and a day trip to the bahamas! Follow our journeys @realtorjeffglover. 

Anyways, let's continue with the Thursday social media plan to keep your engagement high and your leads flowin'.. 

Thursday: Post something personal. Just as we were getting a little to "salesy" or "businessy" we hit your followers with something personal that could've happened ANYTIME. This is why I talk about capturing as much content as possible at all times, even if you have no idea how you are going to use it or what you are going to say about it. I follow a simple rule and encourage you to do the same, when in doubt, CAPTURE IT!

You can worry about what you're going to say later. In fact, if you follow the new recommended schedule, plan on 60 min a day, in the afternoon (never during morning lead gen) of writing and administering your post (yes it's that important).