Here’s What I Think Is Coming for Real Estate in 2025 (And What Agents Should Do Now)

We had a TON of feedback from our LeadUp event last week about the "Jeff's Predictions" list and many of you have asked me about it so I have decided to share it with you. 

Before I jump into the list, I want you to think about how as a producer, or as a leader, how you could take advantage of these changes. I want you to think about how you could get AHEAD of the game by updating your buyer, seller or agent value proposition to be prepared. Now, do I have a crystal ball and know for a fact that the below things are going to happen? Of course not, and if you've been following me for a while or go back and watch any of my other predictions, you'd find about 90% of them are spot on. I am going to break the list in two because it's a long list. 

Here's part one of the list - give it some thought:

• More Inventory (increase of around 10-15% in most markets)

• Prices will come down (approx 5-7% in majority of markets)

• Similar number of homes selling in 2025 vs 2024

• Buyers Getting Tough On Sellers Again

• Offers to buy down rates comes back because inventories increase

• Contingent on sale offers return

• Interest Rates hover at 6.5% but most likely won't drop below 6 this year

• Expired’s Rising

• Less FSBO’s but MORE don’t sell

• More double ended deals (pocket listings - reference clear coop change and people finding loopholes

• More loose Show Agreements (some will go away altogether)

• Value of the agent increases

• Database business increases

• Open house traffic drops compared to 2024 (still up overall because of comish change)

• Traditional Open Houses give way to more modern (twilight) ones

• Agents step up their social media & video skills finally (Thank god)

Tomorrow, I will give you the second half of the list and in the meantime, reflect on the above and think about WHAT you could change in your business model to capitalize on these upcoming changes.