Pre-appointment marketing and the NEW copywriting formula
- Jeff Glover
- Feb 11
- 2 min read
Okay let's get back to putting some PLACS on the wall..
We're still on the P. in P.L.A.C.S. and more specifically, we're talking about pre-appointment marketing and on Friday, Alanna Pfeffer and I went deep into the new copywriting formula for your short form (2 min or less) videos. If you missed the session, or just need it broken down again in writing, here's the NEW formula:
You'll notice in the new formula we removed the introduction altogether (kills views) AND we added a second hook to keep them watching right at the moment they may start to lose interest. Finally, the call to action is no longer call me at or dm me it's something in relation to the comments or a share.
What good is your video if no one sees it? The above formula is designed to get you more views, trick the algorithm and will position you as the go-to listing agent in your market. So how do we get good at this? You have to write out one piece of copy per day and at the end of the week, decide which one you will use. You'll have five to choose from, I know one will be worth it. But how much time should you be setting aside for this? 30-45 minutes a day to write good copy. Search "trending topics in real estate" on Google and have a field day with writing copy to fit what's trending and then at weeks end, pick the one that was the most INFO-TAINING. Yes, that's information meets entertaining. Again, you'll have five to choose from so pick the one that checks the infotaining box!
Until then, make it an unreal Tuesday!
Jeff
p.s. we just launched 76 Hard and will be doing a webinar this Friday at 10a est to explain what this round is all about - click here to join us!
Meet Boyfriend, the blue-haired hero who sings his way out of every sticky situation! From a mall Santa to a badass rock star, Friday Night Funkin' fnf features a cast of creative villains ready to test your rhythm skills. Get ready for some seriously catchy tunes!
Of course, it's not a good idea to spend too much time on games like letter boxed unlimited at the expense of other things that need to be done.
Embark on an epic snowboarding journey in Snow Rider 3D! Master your skills, overcome obstacles, and race against time. The excitement of winter sports is just a click away—join the adventure today!
Outdoor rock installations in Lake Country tailored to your vision. Book a consultation today! Rocks Setup and Installation Services in Kelowna Make your property stand out. Top-rated rock setup installation services in Lake Country.
I’ve been reworking how we present our hotel online, so this new copywriting structure really clicked with me. Getting straight to the point while still creating an emotional pull makes a huge difference. I recently worked with a team offering hotel digital marketing services, and honestly, it paid off. Their copy and campaigns were tight, focused, and pulled in the kind of bookings we were missing before. Seeing how messaging shapes engagement, I’d say their approach fits perfectly with these ideas.