Why Being “Ahead” of Your Real Estate Goals Might Actually Be Holding You Back
- Jeff Glover
- Apr 14, 2025
- 2 min read
I wanted to share a talk that I shared during our team meeting this morning and it was around the 15/25/30/30 rule.
To start, the above numbers represent what % of deals close in each quarter of the year. So for us in Michigan, about 15% of the closings for the year happen in the 1st quarter, 25% in the second and so on.. I helped them understand that they don't need to be 25% of the way towards their goals right now and you probably don't need to be either.
Here's how you figure this out for your market. Pull the closed data for each quarter in the last 5 years (gives a good average) and figure out, on average, what percentage of the annual business closes in the 1st quarter in your market and just make sure you are at or beating it. Here's my recommendation, depending in where you are in relation to your goals and the closed business in your market this year:
If you are behind, write a plan to kick the 2nd quarters a$$ to get caught up but do NOT lower your goal (yet).
If you are on pace, don't change a thing, keep playing offense and keep doing what you've been doing.
If you are ahead... I am concerned for you. The mind naturally will cause you to produce less when you are ahead so therefore I want you to increase your goal, even by just a bit so you keep chasing it. Essentially, I want you to act as if you are playing catchup, even when you're ahead!
Lets assess where we are this week and get to work on those 2nd quarter action items and in the meantime, make it an unreal week!
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평소 마사지샵 방문이 번거로웠는데 집에서 받을 수 있어 매우 좋았습니다. 예약부터 마무리까지 모든 과정이 체계적이고 편리했어요. 특히 중간에 진행된 출장마사지 피로 해소에 탁월했고 몸이 훨씬 가벼워졌습니다. 시간 대비 만족도가 높아 추천하고 싶어요.
This is such an insightful post! I really appreciate how clearly you’ve shared your ideas, making complex topics easy to understand. Your content is practical, engaging, and truly valuable for readers.
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As someone new to sales strategy, the 15/25/30/30 rule is a helpful reminder that progress isn’t always evenly distributed throughout the year. It actually reminds me of FNF game, where the Boyfriend gradually faces tougher rhythm opponents before finally winning the Girlfriend’s love. Whether in business or games, pacing yourself and staying focused on the next stage seems to be the key. 🎯🎮
Just like strategizing in the 15/25/30/30 rule, let's plan moves in the Pips NYT game too!
Time to ace both our business goals and that tricky Pips NYT game this week!