Why buyers should never wait...
- Jeff Glover
- Jan 8, 2025
- 2 min read
Had a great buyer consult yesterday with a buyer and also have had a few conversations since the holidays that revolved around buyers thinking that there is no urgency to find something now because it sounds like rates aren't moving and inventory will pick up in the spring so here's how I responded and I encourage you to do the same (by the way you can also send this to every buyer lead you are working with and/or those that are not responding):
"I just got out of a meeting with my lender and it looks like rates are going to stay about where they are for the time being and that could mean 3 months, 6 months or even all year but what is NOT staying where they are at right now is home prices.
Unless we see a significant increase in inventory, which we don't anticipate, home prices will rise again 5-7% this spring. That means, come spring, you may be paying $15,000-$25,000 more for a home than you could be paying right now - that's real money!
So if you want to save a few bucks, what would it look like if we went out and found you something this month or next before all the other buyers enter the market and drive prices up?
By doing so you secure a home before prices rise and you still have the opportunity to refinance later if and when rates finally come down, make sense?"
If you want to convert more buyers this winter, I suggest you write, chant and roleplay the above and get good at helping buyers understand that waiting until spring is not wise.
Until then, let's have an unreal Wednesday!
Jeff
p.s. we announced a few special Ops and Leadership sessions for this year's Live Unreal Summit - check them out (and the full agenda with breakouts and masterminds) at gloveru.com/summit.
This is such a powerful reminder, and the script breakdown is gold! The "rates staying flat but prices rising 5–7% this spring" angle is exactly what buyers need to hear — it reframes waiting from a safe strategy into an expensive one. I've shared a similar message with hesitant buyers and the lightbulb moment happens almost instantly when they realize $20K more next season is very real money. It's the same mindset shift we encourage in academic support — students who delay seeking plagiarism‑free academic solutions for UK universities often end up overwhelmed closer to deadlines, paying more (in stress and grades) than if they'd acted early. Whether you're buying a home or finishing a degree, procrastination always has a…
This article really hits home! The point about not waiting as a buyer truly resonates because in today’s market, hesitation often leads to missed opportunities. I’ve seen so many people wait for “the perfect deal” only to find that the best options are gone, and prices have already increased. It’s a reminder that timely action is often better than waiting for perfection. This idea also applies beyond real estate—whether it’s in career choices, personal projects, or even education, procrastination can cost more than we realize. For instance, students struggling with tight deadlines can face unnecessary stress if they delay their work. That’s why services like Nursing Assignment Help UK can be invaluable—they provide timely support, helping students act quickly and…
This winter, if you want to convert more consumers, I recommend that you write, chant, and dramatize the aforementioned information. Additionally, you should schoolboy runaway become skilled at assisting buyers in comprehending why waiting till spring is not a prudent decision.
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