MARKETING MASTERY

16-week real estate coaching course

16-week online course for real estate agents, designed to grow your business through today's most effective marketing strategies and tactics.

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Create a comprehensive lead generation marketing plan.

Develop your unique value proposition and leverage it in your messaging.

Identify your niche audience and target them directly.

Create persuasive content and learn video and copywriting techniques.

Greg Erlanger Real Estate Coach_edited.jpg

Grow your business by becoming a master of real estate marketing.

Develop the skills to create an effective marketing plan targeted to your unique audience and discover the tools and best practices Jeff Glover and Greg Erlanger use in order to reach them.

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Who is Marketing Mastery for?

This online course is perfect for any agent, leader or marketing decision maker looking for guidance on how to plan and execute marketing for their real estate business.

What's included:

45-minute zoom group coaching hosted for 16 sessions with time for Q&A
Free access to Glover U Inner Circle Facebook group for regular questions and interaction
Small group setting to provide maximum value and interaction with all members
1/2 off registration to Glover U annual Winter Summit OR Summer Retreat
Free registration to Glover U local tour stops

What you'll learn:

Develop your Why, Mission and Unique Value Proposition
Brand identity / logo / slogan / trademark / patents
Brand marketing plan / SWOT analysis
Identify audience targeting
How to create a lead generation marketing plan
Marketing tools and 3rd party resources
What are website landing pages and how you should utilize them to capture new clients
What is search engine optimization (SEO), why it's important and how to achieve it
Seller & Buyer value proposition & promotions
New construction / development marketing
Database & marketing formula
Leverage vendor marketing
Online lead sources
Agent to agent referrals
Online referral sites & past client reviews
Institutional vs. promotional and direct vs. indirect (ROI)
Content creation / marketing message
Best video techniques & copywriting
Radio, billboard, television & OTT advertising
Print / direct mail / farming
Recruiting marketing & brand within a brand
Social media marketing (Facebook Groups, Instagram, etc.)
Drip campaigns / email / text & CRM

The price:

$399 per month for 4 months.

Day & time:

Tuesdays at 2:00pm EST