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MARKETING MASTERY

16-Week Online Group Coaching Course

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Create a comprehensive lead generation marketing plan.

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Develop your unique value proposition and leverage it in your messaging.

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Identify your niche audience and target them directly.

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Create persuasive content and learn video and copywriting techniques.

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Grow your business by becoming a master of real estate marketing.

 

Develop the skills to create an effective marketing plan targeted to your unique audience and discover the tools and best practices Jeff Glover and Greg Erlanger use in order to reach them.

Who is Marketing Mastery for?

 

This online course is perfect for any agent, leader or marketing decision maker looking for guidance on how to plan and execute marketing for their real estate business.

What's included:

  • 45-minute zoom group coaching hosted for 16 sessions with time for Q&A

  • Free access to Glover U Inner Circle Facebook group for regular questions and interaction

  • Small group setting to provide maximum value and interaction with all members

  • 1/2 off registration to Glover U annual Winter and Summer events

What you'll learn:

  • Develop your Why, Mission and Unique Value Proposition

  • Brand identity / logo / slogan / trademark / patents

  • Brand marketing plan / SWOT analysis

  • Identify audience targeting

  • How to create a lead generation marketing plan

  • Marketing tools and 3rd party resources

  • What are website landing pages and how you should utilize them to capture new clients

  • What is search engine optimization (SEO), why it's important and how to achieve it

  • Seller & Buyer value proposition & promotions

  • New construction / development marketing

  • Database & marketing formula

  • Leverage vendor marketing

  • Online lead sources

  • Agent to agent referrals

  • Online referral sites & past client reviews

  • Institutional vs. promotional and direct vs. indirect (ROI)

  • Content creation / marketing message

  • Best video techniques & copywriting

  • Radio, billboard, television & OTT advertising

  • Print / direct mail / farming

  • Recruiting marketing & brand within a brand

  • Social media marketing (Facebook Groups, Instagram, etc.)

  • Drip campaigns / email / text  & CRM

The price:

$399/month for 4 months.

Still have questions? Reach out to our Glover U team!

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